Our regional workshops are held throughout the year and focus on best practices in eMarketing – we’ll cover all available channels including email, websites (social and corporate) as well as ways to tie these mediums with print channels. We offer anecdotal examples and case studies on ways you can super-charge your marketing efforts.
UPCOMING WORKSHOPS
Our single-day, invitation-only forum will be in the following cities; for additional information, location and times please register and include the city/ session you are interested in attending. Please check back regularly for information concerning the specific agenda, location and associated costs.
| SCHEDULED WORKSHOPS |
- March 19-21, 2012
New York, NY Marriott Marquis
Publishing Business Conference & Expo
- March 15, 2012
NAFCU 2012 Strategic Growth Conference
Creating a Social Media Blueprint for your Credit Union
This half-day, intensive workshop will address proven strategies for effectively using social media to strengthen relationships with members, find new members, reduce costs and drive attributable revenue. The case study based approach will allow you to walk away with a social media blueprint that can drive positive ROI for your credit union.
- February 20-24, 2012
SES London
Powering Online Marketing through Search, Social & Display
A 13-Step Checklist to Jumpstart Your Social Program
Social media can be a very effective way to drive up engagement, reduce costs, and increase "attributable revenue." Many businesses have initiated social media programs, but only a few have been able to drive the promised returns. Join us for a 13-step approach to improving your social ROI. After a session full of lessons, tips, and practical case studies, you will have actionable ideas that you can apply to your own business.
Creating and Executing a Social Media Strategy
Updated to include the latest regulations and revolutions in the social marketing space, this actionable session will teach how to build and deploy a strong, ROI-focused social campaign.
- February 7-10, 2012
Las Vegas, NV
Marketing Sherpa Email Summit 2012
1.) Case Study-Data Segmentation BLOCKBUSTER Express
2.) 1-to-1 Coaching Clinics
- February 6-9, 2012
SES San Diego, San Diego, CA
OMS Agenda
1.) Email 3.0
2.) Email Marketing Best Practices
3.) Three Practical Ways I Measure Social Media Success
- January 27, 2012
Monetizing Social Media, Toronto
EdgeRank vs PageRank: Increasing Your Visibility on Facebook
Facebook's changes from late September have marketers reeling. Brands that aren't adopting methods to increase EdgeRank are getting shut out of the News Feed, while those that create engagement benefit from more sharing and e-commerce. It's been said that likes are the new links-- that the signals of friends are akin to links between web pages. We'll demonstrate live a couple examples of how social influences search results and vice-versa. You'll walk away with an actionable checklist that you can bring back to your webmaster and social team, plus ways to measure the impact of these changes.
- November 16, 2011
SES Chicago, Chicago, IL
How to Drive 51%+ Conversions Through Email Auto-Responders
It is hard to automate without personalization. It is equally hard to personalize if you automate. Businesses can strive to create connections with those that they serve if they follow some key principles to improve their email auto-responders. Businesses have driven improvement by focusing on timing, tone, format, preferences, and follow through. Join us for a case study based session where you will be taken through specific tactics used by a retailer, a cataloger, and a financial institution to drive a higher level of engagement.
Speakers:
Sundeep Kapur, Digital Evangelist, NCR Corp.
Jen Sato, Interactive Marketing Manager, 2x10 Home Buyers Warranty
- November 14, 2011
SES Chicago, Chicago, IL
Three Practical Ways We Measure Social Metrics
Social metrics are important for measuring success, yet most businesses are fuzzy on how to truly attribute success to social media. Social success can be measured in three ways - through engagement, through a reduction in costs, and through an increase in attributable revenue. Join us for a case study on how we measure success for each one of these three metrics, and how the successful measurement of these metrics has helped us grow our social programs.
Speakers:
Sundeep Kapur, Digital Evangelist, NCR Corp.
Dennis Yu, Chief Executive Officer, BlitzLocal
- October 17, 2011
NTCA PR & Mktg Workshop, Minneapolis, MN
Building and Managing Customer Relationships Online
Your business is no longer a store or a website. It's a person. The most important part of bringing your business online for customer interaction is that you're creating a personality for your company and giving your business a face. Learn how to build and manage customer relationships with social media.
- October 10, 2011
Web 2.0 Expo, New York
Super Charging Your Brand on Facebook
In this session, we’ll reveal how Facebook determines what shows up on your users’ walls and how to leverage that understanding for your brand’s growth. Topics we’ll cover: What are the most effective strategies in Facebook ads? How much is a Facebook fan worth and how do you accurately measure this? When should you create multiple pages versus just have one page with multiple tabs? How to segment users by fans, friends of fans, and prospects—then message them differently. Which app combos are most appropriate for various situations? What are good benchmarks for cost, timeframe, and results?
Sundeep Kapur, Evangelist, EmailYogi.com
- February 25, 2011: London Education Day
Online Marketing Summit London, UK
Social Integration: Creating Interactive Conversations Across Channels
The goal of any business is to grow and know your consumer base and then turn them into raving fans.
Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.
Sundeep Kapur, Evangelist, EmailYogi.com
- March 25, 2011 - New York Education Day
Top 5 Drivers of Email Marketing Success in 2011
Today C2B or Consumer to Business is the new norm. For a business to connect to this empowered consumer they have to intrigue the consumer, earn their trust, and be relevant.
Learn the 5 key elements your email marketing program depends on and ways you can leverage analytics, all your channels, specially your people channel.
Sundeep Kapur, Evangelist, EmailYogi.com
OMS International Tour
- 12 Absolutes Towards an Engaged Consumer for Driving Email, Mobile, & Social Success
Can your email drive 21% conversion on a three-touch transaction? Is your social media helping you drive your engagement metric to 84%? How fast is your digital database growing – email, mobile, & social? Through a case study based approach you will see why Social Integration, Intelligent Preference Centers, and Converged Messaging are the three key drivers of a successful email marketing program.
Sundeep Kapur , Digital Evangelist, NCR Corp.
- 06/06: Minneapolis
- 06/13: Los Angeles
- 06/20: Seattle
- 06/27: Denver
- 07/11: Boston
- 07/14: Newark
- 07/18: Atlanta
- 07/25: Chicago
- 08/19: San Francisco Education Day
- 09/19: Houston
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